A principal's risk changes every week. A new breach lands. A data broker re-lists a home address that took months to remove. A person who made threats last year resurfaces under a new account. Unrest flares near a site the principal visits on Thursday. Each of these is knowable in advance. The problem is volume: for every signal that matters, there are thousands that do not, and a person reading feeds cannot keep up across an entire book of principals.
WATCHFLOOR is our answer. It is a protective-intelligence system that watches continuously, filters the noise, and gives your team one clear read per principal.
How It Works
The system ingests signals across social platforms, news, public-safety events, and breach and broker exposure, for each principal and the household around them. Every flagged item then passes a two-tier AI triage: a first model filters the raw volume, and a second judges what is left, with its reasoning attached. In a recent demo period, six keyword flags produced five confirmed threats and one suppression. Your analysts read five items, not six thousand.
What survives rolls into a single posture tier per principal, weighted toward recent activity, with a recommended action attached. The output is a read your team acts on, not another feed to monitor.
What It Watches
Six lanes: direct threats and hostile chatter, fixated and repeat actors, area threats near home and office, destination risk for travel, household and family exposure, and a weekly posture read that ties it together.
Built for Security Firms
WATCHFLOOR is multi-tenant and white-label. Your firm runs its own book of principals under its own name, cleanly separated from every other tenant. Operators work the console, firm administrators manage the book, and principals see a clean portal or a single secure link.
See Where a Principal Stands Today
The product page includes a free exposure snapshot. Enter a name, email, and city, and it checks live breach exposure and shows the first thing to close. No account is required, and we keep only the email address.